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Your Followers Aren't Watching You Anymore – Enrico Marchetto – ASTRATALK
Why Your Posts Today Are Reaching Strangers, and How to Make Them Reach the Right Audience
In 2025, people on Instagram and Facebook saw more content from pages they didn’t follow than from pages they did follow. This statistic marks the end of an era: the era when a small business would build a community and engage with it.
Every piece of content published is already an ad, with the difference that almost no one is designing it as such. A company’s post ends up in front of strangers selected by the algorithm, and those who follow the page only see it by chance.
These days, following a page means little more than expressing an interest. The platform decides who sees a piece of content by analyzing the content itself: what it’s about, how it’s structured, and how well it engages people. A page with 1,000 followers can reach 10,000 people, while one with 10,000 followers might only reach a few hundred. That’s why it doesn’t add up for those who have been posting consistently for years yet still see their results decline: the work remains the same, but the mechanism that distributes it has changed.
In this Astratalk, Enrico Marchetto—founder of Noiza, a Meta Business Partner with over fifteen years of experience in strategy and advertising on Facebook and Instagram—unpacks that mechanism and examines it from the inside: what factors a platform weighs before deciding whether to show a piece of content, and to whom. This leads to a practical question: Who are we talking to when we post, and what changes if we start writing for the audience we’re interested in rather than for those who already follow us? Along the way, we’ll see why continuing to focus on followers has become costly, and which metrics actually tell us something about our content—and which ones we can ignore.
This topic is relevant to small business owners who manage their own social media accounts—or have outsourced them to someone else and want to know how to evaluate that person’s work—as well as to professional content creators who’ve noticed that the same methods aren’t as effective as they were three years ago. But you can also look at this from a user’s perspective: all you have to do is notice that your feed is full of pages you’ve never followed.
An hour and a half isn’t enough to set up a campaign, and that’s not what we’re aiming for. This isn’t a night of quick fixes—it’s a night to understand how distribution works today, stop misinterpreting the numbers, and recognize when content is performing well.
Come see for yourself.
📍 Asperastra Innovation Lab – Corso Cavour 2/2, Trieste
🗓️ September 23, 2026
🕕 6:00 p.m.
